bucha's board of directors


Non-executive Directors

Doug Pearson (Chairman)
Richard Corgel
Russell Frandsen

Executive Directors

Bob Tiedemann


Doug Pearson (Chairman of the Board)

Mr. Pearson joined the Board in July of 2014. Over the past 20 years, he built one of the most popular brands of salsa in the country. While building his company to the $40 million annual sales level, Mr. Pearson forged relationships with many of the brokers, distributors, and retailers with whom búcha now works, including Whole Foods, Costco, Safeway and Kroger. He sold his company to PepsiCo a little over three years ago and continued to guide the company’s growth within the Sabra subsidiary until late last year. Mr. Pearson previously spent eight years at Proctor and Gamble gaining valuable brand marketing experience from one of the most respected companies in the world. Mr. Pearson completed his undergraduate studies in business administration at the University of Southern California and earned his MBA at the Harvard Business School.

Richard Corgel

Mr. Corgel has over 35 years of experience dealing with complex accounting, financial reporting and auditing matters. He is currently a senior executive in the fraud investigations and dispute services practice of an international accounting firm. Previously, he directed the West Coast investigations practice of Navigant Consulting and prior to that, he spent many years as a Partner with Arthur Andersen LLP. Mr. Corgel has a significant cash investment in the Company.

Russ Frandsen

Mr. Frandsen has been the general counsel of búcha since its founding. Mr. Frandsen has over 32 years of experience with major corporate law firms in Los Angeles, including Reed Smith LLP and Squire Sanders & Dempsey LLP. In June 2007, Mr. Frandsen established his own law office in Pasadena. He is a graduate of the Duke University School of Law.

Bob Tiedemann

Mr. Tiedemann was appointed CEO and a member of the Board of Directors in November of 2013. Calling on his many years of management experience, Mr. Tiedemann brought a renewed energy to the Company. During his tenure, the Company has doubled its sales volume, while successfully expanding into the traditional grocery and club store channels. Mr. Tiedemann recruited experienced talent at both the Board and management team levels to position the Company for future growth. Mr. Tiedemann has over 30 years of management experience in the finance and wealth management industries following his graduation from UCLA with an undergraduate degree in economics and an MBA in finance. Mr. Tiedemann and his family have a significant cash investment in the Company.